We’re instituting regular blog coverage of the companies we have featured on Venture Bonsai. The goal of these posts is to provide an easy and accessible way for our readers to see what your company has to offer, and to get started with the due diligence questions investors may begin asking with your funding round.

If you would like your company to be covered on our blog, please email responses to the following questions to info(at)venturebonsai.com. Also feel free to get in touch with us if you have any questions or would like to change up the format.

The first company we have featured is AppGyver.

What is the quick pitch for your company?

AppGyver makes App Factories. AppGyver App Factory enables our customers, such as Mobile Operators, to enter the Mobile App business to make money with their existing customer base. The App Factory users are able to easily create customized Apps for specific business verticals based on the predefined App Templates, and easily sell and distribute the final Apps to their business customers and consumers alike.

What does your team look like and what are their backgrounds?

AppGyver is founded by three people: Marko, Antti and Henri. They have backgrounds from serial entrepreneur to highly professional tech skills and mobile business.

All together AppGyver team includes ten professional technology, software, sales and marketing people from different kinds of backgrounds. AppGyver has also five advisors to bring their skills and connections to the table.

Do you have any customers/have you spoken to potential customers?

We are currently in private beta and have had discussion with mobile operators, ad-agencies, software companies and individual developers. Actually, our product has been shaped partially based on the feedback we’ve received in the pilot project in the last 12 months. There is huge potential in the market. There’s also a strong interest on the market to this kind of approach, and now it’s our opportunity to deliver exactly that to our customers.

What is your marketing strategy?

We believe that the best marketing is based on the results and benefits our customers and partners get. At this stage we’re making sure our developer tools become the easiest, fastest and most cost-efficient way to build cool apps. When they can deliver great results for their own customers, that’s good. At the same time, we’re building the first App Factory to start mass-customizing and distributing the first apps. So our marketing strategy is based on happy customers and happy partners.

How do you plan on funding your company?

Until now the company has been funded by the founders and small friends&family investment round. As we’re growing fast, we’re also raising money all the time. Next year it’s time for a bigger investment round.

What is your exit strategy?

We’re currently in the middle of building something really exciting and disrupting. Our main strategy is to build something valuable, something that will last and something that is fun to build. We do acknowledge that the field we’re in is extremely hot in the Silicon Valley right now, for example two of the main competitors have been acquired in the last two months. We also know that investors will only invest in companies which have an exit value, and we believe that this value in our case is going to be in the way how we combine new technology, new business and existing customers.

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