Guide

Demonstrating your Startup's Social Proof

Angels, VC’s, and strangers who wish to take part in crowdfunding your company are much more likely to believe in your ability to deliver if you already have a successful company or an exit behind you. But how do you break into the funding market for the first time? Especially if you don’t have a referral from a high profile investor? The answer is to prove your intellect, trustworthiness, and work ethic through Social Proof.

Social proof can be crudely defined as saying, “Well, I know that guy’s not an idiot,” or, “hey, they all cant be idiots.” We use this to make decisions every day based on the size of the crowd or the authority of the person giving the review. For example, we take note if 6000 people give a book on Amazon a five-star rating, just as we take note similarly when we hear the book reviewer of the New York Times gives a book a top rating. But what does that mean for your startup on Venture Bonsai?

Demonstrating your personal Social Proof

Chances are, you’ve got a lot of social proof already out there by adding up the little stuff. LinkedIn have positioned themselves as the… Continue reading

Introducing Venture Bonsai Legal Framework

Venture Bonsai Legal Framework

The purpose of the Venture Bonsai Legal Framework is to provide a set of ready-to-use documents and a simple process to run a Share Issue to raise private capital for a growth company. The process is in compliance with European Union regulations and related national laws.

This framework is built in such a way that the Share Issue can be arranged within the service as easily as possibly while still following the regulation related to private placements within the European Union. The example documents have been built in such a way that they can modified to meet the minor differences in each national legislation. The example documents are built for companies domiciled in Finland.

Detailed and full version attachments (as referenced in this document) are available to Venture Bonsai customers and partners.

Preparing for the Investment Round

Preparation Phase within Venture Bonsai

The Venture Bonsai service guides you through each step while setting up your investment round. You will upload to the service the official documents mentioned below, have them checked by a Venture Bonsai authorised lawyer and you can start your investment round.

There are also other documents to be uploaded (such as business plan… Continue reading