As part of the Venture Bonsai concept, we shot the first five elevator pitches today in Helsinki.
The idea is to make two videos for start-ups looking for funding: one public 100 second video and another five minute private video which can be shown to potential investors.
To our knowledge, this is the first time elevator pitches were really produced professionally.
Same questions were asked from each entrepreneur and if the answer filmed did not go well enough it was shot again. All the aspects of each answer were fine-tuned towards the highest quality of the message.
The filming itself was done by a professional as well as the editing.
Looking forward seeing really cool videos next week!
Last week week we discussed the first five items of the following list, this week we cover rest of them.
- How do I find potential investors?
- Which regulations apply and what can I actually do?
- How do I get the investors’ attention?
- How to deal with all the required documents?
- How can I negotiate all the terms with so many investors?
- What about company valuation?
- What is Due Diligence and why do I need it?
- How on earth do I get all the papers signed by a large number (say, 90) of investors all over Europe?
- How can I securely communicate with all those potential investors without answering the same questions over and over again?
- How to take advantage of a large number of investors, after I got them?
6. What About Company Valuation?
Company valuation is always a tough call. There is no real truth available for this, but typically (we entrepreneurs) over-estimate the value and the potential investors under-value the company as they want to “get a good deal”. So what would be fair price for a share issue?
The easiest way to set the price is just decide a value that you think would be acceptable for… Continue reading