How to Make Your Products Page Stand Out
Product Page with Multiple Products
The first thing you’ll notice when you click to view some product pages is that they can be split in several parts. You can easily add multiple products by clicking “Add New Product” in the toolbar on your company’s product page.
The main benefit of doing so is to organize your different products or business areas into different areas. This allows us to keep our tool’s for investors separate from our funding platform for entrepreneurs, which makes everything easier to follow. Also, a “deeper” profile provides your investors with more than a quick glance of information.
An Individual Product Page
It is… Continue reading
Crowd-Investing: Your first IPO
With LinkedIn, Groupon, and other tech companies in the news for going public, you can now pay attention to their IPO process and see the similarities to your crowdfunding strategy on Venture Bonsai. The motivations for IPO’s and crowdfunding are the same, and both involve drumming up demand, picking a price, and issuing securities to a large number of investors. Once your company makes it to an IPO (of course, if you decide to turn down all the acquisition offers) you will feel confident and in control, because hey, you’ve done this before.
The American IPO Process
1. Initiation
The IPO process is initiated by appointing roles to outside entities whose job it is to make the process run smoothly. Here, the company will decide on its underwriter and registrars.
2. Pre-Issue activities
The company now prepares its forms and documents. One such document is called the Prospectus, which is a part of the Due Diligence process, and contains all the facts an investor needs to make an educated investment. This document also fills a marketing role because the SEC limits the company’s marketing activities while it’s in the IPO process.
3. Filing the documents
The company then files its… Continue reading
Venture Bonsai Now Supporting Movenote Presentations
Movenote‘s online presentation software is now integrated into Venture Bonsai! We think this will be an awesome tool for our entrepreneurs because compared to making a video, making a movenote requires very little production time and it’s straightforward to use. We also think it helps build trust between investors and entrepreneurs by building a personal connection to the people behind the pitch.
Watch this Movenote presentation to see how to implement a Movenote as part of your pitch to investors on Venture Bonsai:
And what information should you include in your Movenote presentation? Our blog post may prompt you with some good topics to cover.
How to Make an Investor Pitch Video
Earlier we wrote how to create a public Elevator Pitch Video. An Elevator pitch video works as a teaser in the Venture Bonsai Funding Process. After viewing this video, a potential investor should be interested to hear more. If your company is running a funding round, at this point any investor can apply to see your private Investment Room to view the details and numbers of your funding round.
As part of the material made available to your potential investors, you should produce a quality “Investor Pitch Video”. The video should be around 5 minutes long and should contain anything you would tell to potential investors in real life.
How do you create your own Investor Pitch video for Venture Bonsai?
You should answer on the video the following questions. Please keep in mind, that this video is ONLY visible to the people you individually have accepted to be potential investors.
Background
- Who are you and what is your background?
- What is the name of your company and where is it based?
- What’s the main idea of your company?
- Tell about your team and why are you good?
Product
- In one sentence, what does your product do and who… Continue reading
The Crowdfunding Solution!
Check out the new Venture Bonsai video (slide show) illustrating the key concepts of Venture Bonsai, and (equity) crowdfunding in general.
Venture Bonsai slide presentation covering:
- Benefits of the Crowd
- Challenges of Crowdfunding
- Discovery
- Process of managing Crowdfunding
- And concerning the exit…
[tube]http://www.youtube.com/watch?v=J5O9c8Jxr4E[/tube]
How to Make an Elevator Pitch Video
As part of a Venture Bonsai profile, you should have a quality “Elevator Pitch Video”. It should be around 2 minutes long and contain no secrets, but act as a teaser to get more interest among potential investors.
How to create your own video for Venture Bonsai?
It’s a good idea to answer the following questions. Please keep in mind that you cannot advertise your financing round numbers on your Elevator Pitch video. There’s the Investor PitchVideo for that!
Background
- Who are you and what’s your background?
- What is the name of your company and where is it based?
Customer Pain
- What is the customer pain in your business?
- Who is the customer?
- Why would they pay you money? Why?
The Solution
- What is your solution?
- Why is it a good solution?
- In one sentence, what does your product do and who buys it?
- In one sentence, why does someone buy your product?
- Tell us a bit more about your product!
And if you need professional help creating the Elevator Pitch Video, you can find it in Venture Bonsai.